CELEBRATING 100 YEARS
The Brief
Champion Sportswear were celebrating their 100th year and wanted to shout it out to their businesses and suppliers.
The Idea
A campaign 'For The Team' was created celebrating Champion Sports kitting out and support of teams globally. I created, pitched and Art Directed the launch film that would tease the campaign as well as get retailers excited.
To do this I focussed on their own iconic logo, showing footage and images from their past leading up to their present. I wrote the accompanying script created to act as a campaign manifesto.
