SEEING IS BELIEVING
The Brief
Triumph Lingerie wanted to launch their new SS17 Triaction sportswear range by using technology to really showcase its revolutionary support not just the standard e-com advertising.
The Idea
I created a worlds first 180° sportswear demonstration tool, that lets women see the range move on a variety of different sized models whilst doing a number of sports and exercises. To create this experience a unique rig of 20 linked 8K Alexa cameras had to be created, all focussed on the model.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/9c624ea7-1985-43a4-80de-303507c5052a_rw_1920.jpg?h=3a8fae1d1c249aa6bf14510faa92c8f5)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/3c28598e-0cd5-4fa2-9de6-1599d807ebc0_rw_3840.jpg?h=0b62e49bc786013e0a467c23da10a49a)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/61c7fc6d-5788-410e-8768-ce4d9c9d4738_rw_3840.jpg?h=bf87a1ac66165ae41773120062255d84)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/c91de878-fe42-439a-a1fd-0f9cc67168ff_rw_3840.jpg?h=f0a77d00ef9cd63fdc3bdbd7e8dde2a5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/14cda856-1ad1-4276-ad43-e6a7227ffa01_rw_3840.jpg?h=ea10054ded710f9f9ea455de365a7058)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/7c4f45ab-4d9f-49b4-ba46-fc4a72071e2c_rw_3840.jpg?h=21bc38cd950fa2d9c52cdc9bca540fe4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/46d2f66ceac41a09b0f6557505cada9e/894f2eea-a76b-466d-9372-fc07be822d90_rw_3840.jpg?h=0a4d613976f25c124308456c6bf231b7)